Rathin Sinha

Rathin specializes in the strategy and execution of on-line business models, and in the development of innovative internet strategies to drive customer acquisition, retention and sales for all businesses.

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Product Strategy

  • Product Definition and Portfolio Optimization
  • Customer Segmentation and Market Sizing
  • Pricing Strategy and Revenue Stream Optimization
  • Sales, Marketing, and Operations Planning
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Web Strategy

  • Web Architecture, e-Commerce, e-Fulfillment
  • User Experience Design, Work-flow Optimization
  • Technology Selection and Web Project Management
  • Web Analysis and Data Driven Design Principles
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Marketing Strategy

Search, Display, Social, e-Mail Marketing Planning

Brand Development and Media Execution Planning

Customer Contact and Communication Strategy

Integration (Web/Print/Tele) for Lead Generation

Sales Strategy

Sales Model Design and Account Segmentation

Process Design, Salesforce Sizing, Coverage Plan

Sales Compensation and Quota Development

Sales Material Development and Sales Training
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Corporate Strategy

Business Plan and Investor Pitch Development

Business Analysis and Due-Diligence Services

Financial Modeling and Pro-forma Development

Valuation Analysis and Deal Structure Negotiation

Operations Strategy

Strategic Sourcing and Purchased Cost Reduction

Expense Data Analysis and Category Identification

Business Process Re-engineering and Optimization

Supply Chain Strategy and Optimization