Rathin Sinha

Rathin specializes in the strategy and execution of on-line business models, and in the development of innovative internet strategies to drive customer acquisition, retention and sales for all businesses.

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Product Strategy

  • Product Definition and Portfolio Optimization
  • Customer Segmentation and Market Sizing
  • Pricing Strategy and Revenue Stream Optimization
  • Sales, Marketing, and Operations Planning
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Web Strategy

  • Web Architecture, e-Commerce, e-Fulfillment
  • User Experience Design, Work-flow Optimization
  • Technology Selection and Web Project Management
  • Web Analysis and Data Driven Design Principles

Marketing Strategy

Search, Display, Social, e-Mail Marketing Planning

Brand Development and Media Execution Planning

Customer Contact and Communication Strategy

Integration (Web/Print/Tele) for Lead Generation

Sales Strategy

Sales Model Design and Account Segmentation

Process Design, Salesforce Sizing, Coverage Plan

Sales Compensation and Quota Development

Sales Material Development and Sales Training

Corporate Strategy

Business Plan and Investor Pitch Development

Business Analysis and Due-Diligence Services

Financial Modeling and Pro-forma Development

Valuation Analysis and Deal Structure Negotiation

Operations Strategy

Strategic Sourcing and Purchased Cost Reduction

Expense Data Analysis and Category Identification

Business Process Re-engineering and Optimization

Supply Chain Strategy and Optimization